I’ve fallen in love with a bimbo. A total package: blue eyes, button nose, adorable smile, modeling gig, and tons of kosher pride. Here is my bimbo on a billboard on westbound I-76.
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| That speck under the loaf reads "Kof-K Pareve" |
I love when exotic products bear (no pun intended) kosher symbols, but conspicuous central placement on giant outdoor advertising just goes above and beyond. Okay, white bread might be the opposite of exotic, but this long E sound Mexican brand’s international status and quirky name choice up the exotic ante. I’m sure Bimbo is a perfectly cute marketing move in Mexico, but loses something in translation. Just ask any Israeli named Dudu or Osnat.
This bimbo is also athletic. Bimbo Bakeries just announced its sponsorship of Major League Soccer’s Philadelphia Union. If this doesn’t get Americans to start caring about soccer, I simply don’t know what will.
And so in celebration, I propose a toast to my favorite bimbo with, well, toast! Go get a jar of Smuckers preserves (OU Pareve) and enjoy OK Go’s golden brown video.
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