Playing the Stock Market

Stock-in-a-box.  Anyone who has ever watched an episode of 30 Minute Meals knows that it is the key to slow-cooked flavor in quick-cooking recipes.  Seriously, there’s a place for it in just about everything:  boil rice and grains in it, flavor sauces, make soups, even trade it for EVOO in low-fat salad dressings.  Rachael Ray liked it, so she put her Adirondack face on it.  I’ve tried to mimic stock’s magical powers with Osem's fake chicken powder – which is, when added to water, kinda the same.

Enter Imagine Foods.  Their wide variety of OU-certified boxed soups has always been impressive, but it’s the addition of kosher chicken broth (OU Meat) to their line that blew my mind.  I snapped this picture on a recent trip to Whole Foods.

It gives me a warm tingle when I see kosher products standing tall, side-by-side on the same self as their trief counterparts; proudly canoeing down the mainstream.  Call it assimilation.  Call it marketing.  Call it yum-O.